Browsing Category: Career

All, Career, PR

The Biggest PR Mistake That You Could Be Making

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There are a slew of things that brand can do marketing and PR wise to make things happen. What are your goals? Do you want to gain more brand awareness?  Do you want a strong social following? Maybe it’s as simple as just wanting to gain more income from your business.But what are you doing to achieve this? Are you constantly switching out PR campaigns and initiatives because they don’t seem to be working? Well, I have news for you. If you’re not giving your initiatives a chance to grow and perhaps even succeed, then you…

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All, Career, PR

PR Sound Off: Do you still cold call?

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Okay, so when I was interning at a PR firm one of the first tasks they had me perform was cold calling. I’m not sure what kept me from hyper ventilating and having a panic attack in the corner of the room, but I did it. And it was pretty empowering afterward knowing I could pick up a phone and attempt to talk to a stranger. None of that was sarcastic. As a totally shy, introvert any kind of human contacts is stressful to me. Since I freelance, I’ve been able to secure placements in so many…

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Career

Girl Bossing: ClassPass Founder Payal Kadakia Opens Up To Marie Claire

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Happy Cinco De Mayo! Let’s celebrate with a hard working lady boss. Did you get a chance to read her recent interview with MarieClaire.com? What are you waiting for? Read it here NOW!Below is just a glimpse at what was discussed. Check it out.On how she feels about the optics of a 34-year-old woman of color’s leadership role going to a 35-year-old white male:”The best thing I could do is build a successful company, and continue to innovate and be in the right role I want to be in. If…

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Career, Portfolio, PR

The Key to a Great Monday is Prepping Sunday!

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Photo by yoppy Yes, that’s right. My secret to a productive Monday is just that simple. Sunday Funday is cool and all, but it’s not really my thing. My Sundays are for catching up on TV, and looking at the future…aka just a day in advance really.Think about what is so bad about Mondays. If you don’t love your job, then there’s your real problem. But if you find yourself bombarded from linger emails that came in Friday after 5pm, or you left some stuff up in the air for the next week, then…

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Career, Travel

Working: 10 Days Abroad

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I’ve been working remotely for over a year now, and I’m a freelancer. Yes, you can do both, and I have been since the beginning. You can read more about my journey here.As a first generation Latina, I was born and raised in the Atlantic City, NJ area. I was raised speaking spanish as well as eating some traditional dishes, but it doesn’t compare to being in the actual country of your parents.As a family we decided to go to Puerto Rico to visit my grandmother on my dad’s side. It had been 14…

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Career, PR

Currently: What You Should Be Pitching NOW!

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To my publicists, solopreneurs, and everyone else trying to help their own products and service based businesses out: you should be pitching!Remember, long lead is about three to six months ahead, and short lead is as little as two weeks ahead. Timing is everything, so the sooner better. However, sometimes it isn’t too late. I know our schedules get packed with nonsense and things that should have been completed last week, but a new week is coming. Enjoy your weekend, and keep this post in mind for Monday!What you should be pitching now: Last minute Mother’s…

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All, Career

Keep Your Morning Routines Away From Me

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I’m so tired of reading and skimming through articles like “5 Ways to Ace your Morning Routine”, or “Do This Every AM to Be Successful”.Okay, how about NO!I am not a morning person. If I’m up before 9am I’m nauseous for the rest of the day, and rendered completely useless. I am a floormat of a person in the morning. I’m a cranky, walking blob if I’m up at 10am and haven’t had a coffee.Morning routines are great, for morning people. I will never EVER be someone who willingly wakes up…

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