Browsing Category: PR

All, Career, PR

The Biggest PR Mistake That You Could Be Making

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There are a slew of things that brand can do marketing and PR wise to make things happen. What are your goals? Do you want to gain more brand awareness?  Do you want a strong social following? Maybe it’s as simple as just wanting to gain more income from your business.But what are you doing to achieve this? Are you constantly switching out PR campaigns and initiatives because they don’t seem to be working? Well, I have news for you. If you’re not giving your initiatives a chance to grow and perhaps even succeed, then you…

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All, Career, PR

PR Sound Off: Do you still cold call?

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Okay, so when I was interning at a PR firm one of the first tasks they had me perform was cold calling. I’m not sure what kept me from hyper ventilating and having a panic attack in the corner of the room, but I did it. And it was pretty empowering afterward knowing I could pick up a phone and attempt to talk to a stranger. None of that was sarcastic. As a totally shy, introvert any kind of human contacts is stressful to me. Since I freelance, I’ve been able to secure placements in so many…

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Career, Portfolio, PR

The Key to a Great Monday is Prepping Sunday!

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Photo by yoppy Yes, that’s right. My secret to a productive Monday is just that simple. Sunday Funday is cool and all, but it’s not really my thing. My Sundays are for catching up on TV, and looking at the future…aka just a day in advance really.Think about what is so bad about Mondays. If you don’t love your job, then there’s your real problem. But if you find yourself bombarded from linger emails that came in Friday after 5pm, or you left some stuff up in the air for the next week, then…

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Career, PR

Currently: What You Should Be Pitching NOW!

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To my publicists, solopreneurs, and everyone else trying to help their own products and service based businesses out: you should be pitching!Remember, long lead is about three to six months ahead, and short lead is as little as two weeks ahead. Timing is everything, so the sooner better. However, sometimes it isn’t too late. I know our schedules get packed with nonsense and things that should have been completed last week, but a new week is coming. Enjoy your weekend, and keep this post in mind for Monday!What you should be pitching now: Last minute Mother’s…

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