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All, Career, PR

The Biggest PR Mistake That You Could Be Making

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There are a slew of things that brand can do marketing and PR wise to make things happen. What are your goals? Do you want to gain more brand awareness?  Do you want a strong social following? Maybe it’s as simple as just wanting to gain more income from your business.But what are you doing to achieve this? Are you constantly switching out PR campaigns and initiatives because they don’t seem to be working? Well, I have news for you. If you’re not giving your initiatives a chance to grow and perhaps even succeed, then you…

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All, Beauty, Gift Guide, Home

Busy Girl’s May Must Haves

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So far, May has been quite a month for me. April was super quite, and filled with me questioning how the hell I was going to pay my bills on time.This month, there has been so much going on work wise. I’ve actually had to turn down some things because I just didn’t have enough time to take on the work.I am working on expanding my personal brand, and developing some stuff in the background just for you guys! I have some great upcoming things that are in the works that will help you with your…

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All, Career, PR

PR Sound Off: Do you still cold call?

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Okay, so when I was interning at a PR firm one of the first tasks they had me perform was cold calling. I’m not sure what kept me from hyper ventilating and having a panic attack in the corner of the room, but I did it. And it was pretty empowering afterward knowing I could pick up a phone and attempt to talk to a stranger. None of that was sarcastic. As a totally shy, introvert any kind of human contacts is stressful to me. Since I freelance, I’ve been able to secure placements in so many…

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All, Career

Keep Your Morning Routines Away From Me

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I’m so tired of reading and skimming through articles like “5 Ways to Ace your Morning Routine”, or “Do This Every AM to Be Successful”.Okay, how about NO!I am not a morning person. If I’m up before 9am I’m nauseous for the rest of the day, and rendered completely useless. I am a floormat of a person in the morning. I’m a cranky, walking blob if I’m up at 10am and haven’t had a coffee.Morning routines are great, for morning people. I will never EVER be someone who willingly wakes up…

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All, Fashion, Portfolio

Solosix Proves Comfort is Here to Stay in Fall 2017 Lookbook

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The mix of comfort and style is something that’s become exclusively cool within the past couple of years, but what is it really? Yes, it’s a new thing! You see, loungewear isn’t just strictly for wearing in the house anymore. The key is to look effortless, not sloppy, and Solosix successfully exemplifies the new trend.Chic everyday-wear take on the ‘fine defining’ line in the name of Solosix. The model herself is lounging in a simple sweater and jeans while rocking fuzzy slippers to really make you guess if she plans on going out today or…

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All, Fashion, Portfolio

Urban Zen Hits the Desert for Newest Alchemist Collection

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Well… the beach.In case you missed it, Donna Karan, yes that Donna Karan, founded Urban Zen in response to being able to dress and actually address people. The brand is, of course, the lesser known sister of the DKNY empire. However, Karan is most proud of Urban Zen. The line is Karan’s soulful reality in the fashion industry.The designs from each and every collection from Urban Zen are used to preserve culture, well-being and empower children on a global level. The Alchemist Collection is an equestrian mix of east-meets-west. The Suede Wrap and Tie…

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All, Fashion, Portfolio

Veja Debuts ‘Northern Heat’ Collection to Heat Up Winter

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Shot in Copenhagen, Veja recently debuted the Autumn Winter 2016 collection, ‘Northern Heat’.  Inspired by Scandinavian simplicity, the brand chose their lookbook to showcase the complicity of a solid and complementary pair. Again, they present their growing sneaker designs through a sleek delivery.The Esplar is revisited with a natural sole for a return to basic materials but it’s also a comeback for the vegetal tanned leather. The label has been consistently upgrading each model which is why this season the Holiday, V-10, and the Bastille range are tanned without chrome.Male and female models roam the empty…

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