Hello and Welcome!

Photo by diego_veronesi

Welcome to the Daily Deskside!

Thank you so much for coming to my website. I’ve built my life around my budding career. I’m an East Coast girl, and I’ve had experiences in various industries such as PR, marketing, merchandising, and content creation. I use the Daily Deskside to transform my experiences and learning lessons for those interested in the above as well as the latest in beauty, fashion, and lifestyle topics.

What You Will Learn

I hope I can help you take your new and budding brands to the next level! I say this because as a PR girl, I know many incredible business do not have the budgets to work with agencies or freelancers, yet. I’m here to help you figure out some DIY PR and marketing practices that will save you time and money.

I also want to achieve this while keeping you up to date on what’s going on in the fashion, beauty, and lifestyle world. It’s a severe passion of mine. I work as a PR Specialist and Consultant, as well as a Content Strategist for various clients in these fields. I attended fashion school and learned a lot about design as well. I’m excited to let my brain explode here, and hopefully it will benefit you.

How You Will Get This Information

I will relay this info to you via my blog posts! I am planning out content to refresh my website in 2017. I will also share a lot of my content work from my portfolio so you can get familiar with my voice, style, and interests.

My Story

I am a digital expert.

My diverse background in digital media as well as communications is what sets me apart from the rest. I have seen both sides of the editorial and public relations industries, and have found my niche of clients needing marketable content that not only sells, but also genuinely connects with the readership.

I have been PR and marketing strategist for creatives looking to expand their current reach and build genuine buzz for their brands. By understanding their personal and professional goals, I am able to understand and develop captivating campaigns and voices.

I specialize in digital PR, content marketing, and media placement.

I have experience working with brands in the fashion, beauty, lifestyle, business, and technology industries. I have managed client project directions, coordinated events, and created and distributed press materials for niche press contacts.

My ability to create and maintain meaningful relationships with press, media and other communications experts has helped me succeed in securing client placements and partnerships. I also use my skills to take on freelance writing assignments for various fashion and lifestyle publications.

What I am here to do for your business:
-develop relevant and meaningful content to connect you with your current and future readers
-to bridge the gap between your products/services and top tier fashion, beauty, and lifestyle media
-oversee and produce content present on your website/blog that leads to ultimate brand awareness and sales
-gaining an understanding of your business and building supportive digital and print copy for b2b and b2c opportunities