Browsing Tag: freelance

All, Career, Portfolio

5 Ways to Overcome Those Pesky Creative Roadblocks

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There are various reasons as to why we get writers’ or creative blocks. But the ‘why’ of this situation isn’t what stumps us all. Getting over that hump seems almost impossible—especially when you need to the most. Meeting deadlines suddenly becomes that much harder, and we feel drained.Luckily, these things are just temporary. Naturally, the dark hole stealing our creative juices lifts, and we can see the light again.Well, let’s face it. Not all of us have that time to wait around for you creativity to kick in. You suddenly have an article due first…

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Career, Portfolio

5 Things I Learned in My First Year as a Freelance Publicist

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Last year I was let go from my job and living in an area where no one was hiring—especially in the PR field. Considering my passion and experience was in public relations, I chose to take it upon myself to create my very own career path as a freelance publicist.Some make a brave, planned jump into consulting, while others are more forced into it due to circumstance. My foray into freelance work started without any clients and no experience in the business aspects of independent contracting. Happily, a year later I have successfully built a freelance career. I…

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All, Career, Portfolio

5 Tips to Take on Freelance PR Work (When you already have a job)

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Don’t be fooled, freelancing with a full-time job is the same thing as working two jobs. Sure, your second job is more flexible and can mostly be done in your pjs, but you’re still working.   A full-time job may be enough to get you by financially, but sometimes we need to pursue our own passion projects: in comes your side hustle. You’re getting some experience and working on something you love, so what could go wrong? There’s nothing simple about a juggling act. And more often than not, you…

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All, Career, Portfolio

Do These 5 Things to Grow Your Freelance PR Business

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So you went freelance…now what? If you thought the hardest part would be quitting your day job or trying to balance freelance clients as well as a full-time job then you’ve got another thing coming.Think about it: agencies usually have a business development department — or at least an individual — whose job it is to identify, connect with and nurture prospective clients. As a freelance PR specialist, you are your own sales team. But there’s no need to freak out. You’ve got this.The best route to success is preparation; Louis Pasteur said it best…

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All, Career, Portfolio

Handle Tiny PR Budgets with Smart Small Business Marketing

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As PR professionals, we’ve all had our fair share of clients with incredible projects but with a serious lack of budget wiggle room. Yet, we take them on because we truly believe in them, and because as PR mavens we’re used to making even the impossible happen!However, it’s still important to keep in mind that there’s a difference between a client with a small budget, and a client who is simply just unwilling to expand their budget. The latter usually never works out, and often times—after much back and forth—they either give in…

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All, Career, Portfolio

How to Fix 6 Common Client Problems Faced by Freelance PR Pros

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As a freelance public relations professional you are your own boss and employee, which is probably part of why you started freelancing in the first place. While it’s nice to be in charge, as a solopreneur you’re also responsible for making all the big decisions and having the tough conversations. There is no boss can’t step in, no coworkers to help support a difficult situation. Without the backing of an agency, the relationship you establish with your clients is paramount to your ability to maintain a positive working relationship. However, despite your best intentions, it’s possible…

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All, Career

Getting Back To Work After Long Holiday Weekends

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Today is the first day back after a four day weekend…and I was overwhelmed with a ton of emails and tasks that came up overnight. I went crazy for about an hour until I remembered a few things that have helped me in similar situations.Did I want to roll back over and go to bed. Heck yeah! But working from home means having to push the hell out of myself. No one else is going to do it! What did you skip out on the week before? I get it, I’m a big procrastinator because I tend…

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